I have always been interested in how different media techniques work across different market sectors. Most of my experience is in the Games and Technology markets where the unboxing video is king. As I now work in the cycle sector I decided to challenge one of the team to shoot a credible unboxing video on a camera phone and get it up on you tube. He chose the product O'Neal Airtech Full Face Helmet, the location and wrote the script. The results can be seen below;
I have to say that for someone with little video experience he did a very good job although it's not quite ready to post on BikeRadar just yet. What do you think though do unboxing videos work in every market?